The art of creating a world-class product and seeing it fly off the shelf is called product marketing. Product marketing includes many more P′s before the product actually reaches the store shelf, 7 to be specific.
For the uninitiated, these 7P′s of marketing are Product, Pricing, Place, Promotion, Physical environment, Process and People. Consulting to Consumer caters to all the 7P′s and helps you, as a business; develop the next most viable product.
The key to launching a great product is having the right mix of product design, price range, product placement and surrounding promotions that will create the right buzz and curiosity about the new product. Getting this mix right is the task, and AnirCorp can address all these variables and deliverables under one roof giving you the best chance at launching a sought after product.
AnirCorp has had experience marketing the usual and the not so usual products. A few of the not-so-usual products that AnirCorp has marketed are:
- Marketing mobile/cellular fax machines in 1992 (A time when even mobile phones were not available in most parts of the world.)
- A stick that would help you lose weight by only smelling it. (was extremely difficult to market because it was too good to be true)
- A portable solar powered car ventilation systems to keep the interior of the car cooler while parked in 40+ degree Celsius hot weather. (sold like Christmas cakes, without any form of advertising in any medium)