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  • Abraham Lincoln
    With public sentiment nothing can fail, without it nothing can succeed
    Abraham Lincoln,
    16th president of the United States of America
  • Charles Caleb Colton
    Imitation is the sincerest form of flattery.
    Charles Caleb Colton,
    English cleric, writer and collector
  • Steve Jobs
    Innovation distinguishes between a leader and a follower.
    Steve Jobs,
    Co-Founder, Ex-Chairman and CEO − Apple Inc
  • Sir Richard Branson
    Business opportunities are like buses, there's always another coming.
    Sir Richard Branson,
    Founder and Chairman − Virgin Group
  • Pablo Picasso
    Action is the foundational key to all success.
    Pablo Picasso,
    Spanish painter, sculptor, printmaker, ceramicist, stage designer, poet and playwright
  • Peter Drucker
    The best way to predict the future is to create it.
    Peter Drucker,
    Austrian-born American management consultant, educator, and author
  • Bill Bernbach
    Nobody counts the number of ads you run; they just remember the impression you make.
    Bill Bernbach,
    Co-founder − DDB
  • Jef I. Richards
    Creative without strategy is called 'art' Creative with strategy is called ′advertising′.
    Jef I. Richards,
    American educator, advertising and PR professor
  • David Ogilvy
    If it doesn′t sell, it isn't creative.
    David Ogilvy,
    Advertising wizard
  • Sun Tzu
    Opportunities multiply as they are seized.
    Sun Tzu,
    Chinese military general, strategist and philosopher
  • Lee Iacocca
    You can have brilliant ideas. But if you can't get them across, your ideas won't get your anywhere.
    Lee Iacocca,
    American businessman, former Chrysler chairman and Ford president
  • Warren Buffett
    It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you′ll do things differently.
    Warren Buffett,
    Chairman and CEO and largest shareholder − Berkshire Hathaway

Product Marketing

Product Marketing - The art of creating a world-class product and seeing it fly off the shelf is called product marketing. Product marketing includes many more P’s before the product actually reaches the store shelf, 7 to be specific.

The art of creating a world-class product and seeing it fly off the shelf is called product marketing. Product marketing includes many more P′s before the product actually reaches the store shelf, 7 to be specific.

For the uninitiated, these 7P′s of marketing are Product, Pricing, Place, Promotion, Physical environment, Process and People. Consulting to Consumer caters to all the 7P′s and helps you, as a business; develop the next most viable product.

The key to launching a great product is having the right mix of product design, price range, product placement and surrounding promotions that will create the right buzz and curiosity about the new product. Getting this mix right is the task, and AnirCorp can address all these variables and deliverables under one roof giving you the best chance at launching a sought after product.



AnirCorp has had experience marketing the usual and the not so usual products. A few of the not-so-usual products that AnirCorp has marketed are:
  • Marketing mobile/cellular fax machines in 1992 (A time when even mobile phones were not available in most parts of the world.)
  • A stick that would help you lose weight by only smelling it. (was extremely difficult to market because it was too good to be true)
  • A portable solar powered car ventilation systems to keep the interior of the car cooler while parked in 40+ degree Celsius hot weather. (sold like Christmas cakes, without any form of advertising in any medium)






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