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  • Abraham Lincoln
    With public sentiment nothing can fail, without it nothing can succeed
    Abraham Lincoln,
    16th president of the United States of America
  • Charles Caleb Colton
    Imitation is the sincerest form of flattery.
    Charles Caleb Colton,
    English cleric, writer and collector
  • Steve Jobs
    Innovation distinguishes between a leader and a follower.
    Steve Jobs,
    Co-Founder, Ex-Chairman and CEO − Apple Inc
  • Sir Richard Branson
    Business opportunities are like buses, there's always another coming.
    Sir Richard Branson,
    Founder and Chairman − Virgin Group
  • Pablo Picasso
    Action is the foundational key to all success.
    Pablo Picasso,
    Spanish painter, sculptor, printmaker, ceramicist, stage designer, poet and playwright
  • Peter Drucker
    The best way to predict the future is to create it.
    Peter Drucker,
    Austrian-born American management consultant, educator, and author
  • Bill Bernbach
    Nobody counts the number of ads you run; they just remember the impression you make.
    Bill Bernbach,
    Co-founder − DDB
  • Jef I. Richards
    Creative without strategy is called 'art' Creative with strategy is called ′advertising′.
    Jef I. Richards,
    American educator, advertising and PR professor
  • David Ogilvy
    If it doesn′t sell, it isn't creative.
    David Ogilvy,
    Advertising wizard
  • Sun Tzu
    Opportunities multiply as they are seized.
    Sun Tzu,
    Chinese military general, strategist and philosopher
  • Lee Iacocca
    You can have brilliant ideas. But if you can't get them across, your ideas won't get your anywhere.
    Lee Iacocca,
    American businessman, former Chrysler chairman and Ford president
  • Warren Buffett
    It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you′ll do things differently.
    Warren Buffett,
    Chairman and CEO and largest shareholder − Berkshire Hathaway

Direct Marketing

Channel Marketing - R&D invests a lot of time in developing and creating a masterclass product. It is often seen, that by the time the product has been completed, the mechanisms of distributing it have changed. Being present at the right place at the right time is highly imperative in today′s highly cluttered markets where the consumer is spoilt for choice. Presence at the right checkpoints is what will decide whether you rake in the monies or not.

We′ve bombarded the consumer with so many brilliant ads on traditional media like television and print that he′s glued to his seat. So the problem then is, despite creating path breaking adverts, you′re not able to get the consumer′s attention.


The solution to your problem then is - direct marketing.


Direct marketing is finding an opportunity to get into your consumer′s routine and have an interesting conversation with her. There are many avenues that you can choose when you opt for direct marketing. But choosing just the set of media to market directly to your consumers is easier when you have AnirCorp and C2C on your side.







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