We′ve bombarded the consumer with so many brilliant ads on traditional media like television and print that he′s glued to his seat. So the problem then is, despite creating path breaking adverts, you′re not able to get the consumer′s attention.
The solution to your problem then is - direct marketing.
Direct marketing is finding an opportunity to get into your consumer′s routine and have an interesting conversation with her. There are many avenues that you can choose when you opt for direct marketing. But choosing just the set of media to market directly to your consumers is easier when you have AnirCorp and C2C on your side.