The Indian consumer has evolved greatly. A plethora of factors play a vital role in the choices she makes before making a purchase. Knowing what these factors are and playing them to your advantage is what sets you apart from the crowd of products that your consumer is exposed to.
Customer Relationship Management (CRM) is a tool that makes sure you′re one step ahead of the consumer even when she′s online or offline. The correct CRM program will ensure that you bring back your customers to the store or portal again and again.
AnirCorp can assist you in developing a sound CRM structure and program for your businesses. And with a great CRM plan in place, there′s only one way your brand could go − Up!
Website & Portals
Not so long ago brands wondered whether it was even necessary to have a website. "What's the use?", was the common mindset. However, times have changed completely and in today′s world if you don′t turn up in a Google search you might as well be a fictitious business.
One of the prime essentials of being present on the world wide web is to have a swanky space on the internet. A space that communicates, defines, explains and educates about what your business, product and service is. That space is a website.
Consulting to Consumer (C2C) enables you to make all the right moves in the dynamic online world. It is vital that your online presence communicates the right information in the right manner to the right target group in your region.
With the sudden surge in the number of online shopping portals it′s safe to say that the over-analytical Indian consumer has warmed up to online shopping.
Indians are naturally very cautious. They like to check and double check any purchase that they make. But slowly and steadily, the e-commerce segment has begun making inroads into the Indian consumer's psyche.
Buying clothing and accessories, booking a flight or train ticket, applying for your passport and even ordering food. All of the above can be done through an e-commerce site.
Every business today whether its a public, private or government organization relies on the e-commerce platform to ensure business and sales.
If you are a business looking to diversify the e-commerce way, then we got to meet. The core team of AnirCorp was an integral part in launching the e-commerce payment gateway platform of UAE.
C2C is the perfect partner for you, researching and strategizing the best route that you need to take.