R&D invests a lot of time in developing and creating a masterclass product. It is often seen, that by the time the product has been completed, the mechanisms of distributing it have changed. Being present at the right place at the right time is highly imperative in today's highly cluttered markets where the consumer is spoilt for choice. Presence at the right checkpoints is what will decide whether you rake in the monies or not.
You could have the most developed product, but it will catch the eye of your consumer only if it's placed in his horizon of vision or it's lost forever.
What do you do at such times?
Your best bet would be to hand over the channel marketing to AnirCorp who will chalk out the right path of distribution so that your invested time in research and development will bear fruit.