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  • Abraham Lincoln
    With public sentiment nothing can fail, without it nothing can succeed
    Abraham Lincoln,
    16th president of the United States of America
  • Charles Caleb Colton
    Imitation is the sincerest form of flattery.
    Charles Caleb Colton,
    English cleric, writer and collector
  • Steve Jobs
    Innovation distinguishes between a leader and a follower.
    Steve Jobs,
    Co-Founder, Ex-Chairman and CEO − Apple Inc
  • Sir Richard Branson
    Business opportunities are like buses, there's always another coming.
    Sir Richard Branson,
    Founder and Chairman − Virgin Group
  • Pablo Picasso
    Action is the foundational key to all success.
    Pablo Picasso,
    Spanish painter, sculptor, printmaker, ceramicist, stage designer, poet and playwright
  • Peter Drucker
    The best way to predict the future is to create it.
    Peter Drucker,
    Austrian-born American management consultant, educator, and author
  • Bill Bernbach
    Nobody counts the number of ads you run; they just remember the impression you make.
    Bill Bernbach,
    Co-founder − DDB
  • Jef I. Richards
    Creative without strategy is called 'art' Creative with strategy is called ′advertising′.
    Jef I. Richards,
    American educator, advertising and PR professor
  • David Ogilvy
    If it doesn′t sell, it isn't creative.
    David Ogilvy,
    Advertising wizard
  • Sun Tzu
    Opportunities multiply as they are seized.
    Sun Tzu,
    Chinese military general, strategist and philosopher
  • Lee Iacocca
    You can have brilliant ideas. But if you can't get them across, your ideas won't get your anywhere.
    Lee Iacocca,
    American businessman, former Chrysler chairman and Ford president
  • Warren Buffett
    It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you′ll do things differently.
    Warren Buffett,
    Chairman and CEO and largest shareholder − Berkshire Hathaway

Brand Strategy

In a country where everyone follows only two religions - cricket and Bollywood - it is kinda hard to cut the ice. Unless, you know how to package your product and communicate to your consumer. But it clearly doesn′t end at packaging and communication. It starts much before. It starts at giving your brand a face, a voice, a conscience and a language that your consumer base will understand and identify with.

Finding that language is where AnirCorp steps in to give you a hand. The C2C program allows AnirCorp to search through your brand′s essence and arrive at a brand strategy that will strike a chord with your audience.

Strategy, (noun): A high level plan to achieve one or more goals under conditions of uncertainty.
Strategy, (noun): A high level plan to achieve one or more goals under conditions of uncertainty.

AnirCorp & C2C can help you get the four fundamental ′A′s of Branding right:

  • Appearance
  • Awareness
  • Acceptance
  • Appreciation

Once you achieve these in your respective category & region you can expect the same level of branding perfection that an Apple or Microsoft or a Coke and a Pepsi have achieved.