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 The ocean is vast, infinite and full of discoveries which makes it very easy to be consumed by its enormity. The fast moving consumer goods industry is a lot like the ocean.

The ocean is vast, infinite and full of discoveries which makes it very easy to be consumed by its enormity. The fast moving consumer goods industry is a lot like the ocean.

It's easy to be enthralled by the wave of new products that keep coming in and it's equally easy to feel lost and dejected when you stand in the centre of the whirl called FMCG.

Every consumer good comes with its own user manual that tells you how to advertise, market and distribute it and AnirCorp knows every user manual like the back of its hand.

Having marketed and distributed a plethora of products ranging from toiletries, baby products, skincare products, men's toiletries and much more, AnirCorp teamed with C2C gives you a user manual that will ensure that FMCG is truly fast moving.

Market Data
Company Brands POS / Reach in India Revenue
Net Profit
ITC LTD. Cigarettes: W.D. & H.O. Wills, Gold Flake Kings, Gold Flake Premium,Gold Flake Super Star, Navy Cut, Insignia, India Kings, Classic (Verve, Menthol, Menthol Rush, Regular, Citric Twist, Mild & Ultra Mild), 555, Silk Cut, Scissors, Capstan, Berkeley, Bristol, Lucky Strike, Players, Flake and Duke & Royal.
Foods: Kitchens of India; Aashirvaad, Mint-o, gum-o, B natural, Sunfeast, Candyman, Bingo! and Yippee!.
Lifestyle Apparel: Wills Lifestyle and John Players.
Stationery: Classmate, PaperKraft and Colour Crew.
Safety Matches & Agarbattis: Ship, i Kno and Aim, Mangaldeep, Fiama Di Wills, Vivel, Essenza Di Wills, Superia and Engage & More..
ITC's products are available at 4.3 million of the estimated 8 million retail stores in India. 36,507.40 9,607.73
HINDUSTAN UNILEVER LTD. Dove, Lifebuoy, Surf, Kissan, Bru and Pureit Reaches about 6.3 million outlets, of which it touches 3 million through its direct distribution network. 30,805.62 4,315.26
NESTLE INDIA LTD. Milk Products and Nutrition, Prepared dishes and Cooking aids, Beverages, Chocolate and Confectionery (Nescafe, Maggi, Milkibar, Kit-Kat, Bar-one, Milkmaid and Nestea) Over 4.5 million stores across. 9,854.84

FY 2013-14

FY 2013-14
DABUR INDIA LTD. Real and Vatika, Dabur Chywanprash, Dabur Glucose-D, Dabur Pudin Hara, Dabur Hajmola, Dabur Honey & More Over 5.8 million retail outlets. 5,431.28 762.58
GODREJ CONSUMER PRODUCTS LTD. Cinthol, Godrej No.1, Godrej Fair Glow, Godrej Shikakai, godrej Power hair dye, Ezee, Colour Soft and many others. Over 4.3 million retail outlets. 4,429.80 654.45
Colgate Dental Cream
Colgate Total
Colgate Visible White
Colgate Visible White Plus Shine
Colgate Sensitive
Colgate Max Fresh
Colgate Kids ToothPaste
Colgate Herbal
Colgate Cibaca Family Protection
Colgate Active Salt
Colgate Active Salt Healthy White
Colgate Maximum Cavity Protection plus Sugar Acid Neutralizer
Colgate Active Salt Neem
Colgate 360
Colgate Sensitive
Colgate SlimSoft
Colgate Slim Soft Charcoal
Colgate ExtraClean
Colgate Extra-Clean Gum Care
Colgate Zig Zag
Colgate Kids 2+
Colgate Plax

Body Wash:
Palmolive Aroma Shower Gel - Relax
Palmolive Thermal Spa - Firming & Massage Palmolive Naturals Liquid Hand Wash - Family Health
, Palmolive Shave Cream, Palmolive Charmis Cream, Halo Shampoo, Axion Dish Washing Paste,
Colgate PerioGard,
Colgate Phos-Flur,Colgate Interdental Brush
Colgate Orthodontic Brush

Over 4.77 million retail outlets. 3,981.94 558.98
MARICO LTD. Parachute Advanced, Saffola, Hair & Care, Nihar, Mediker, Revive, Manjal, Livon, Setwet, Zatak, Hercules. Over 3.6 million retail outlets. 4,681.20 545.17
PROCTER & GAMBLE HYGIENE & HEALTH CARE LTD Ambi Pur, Ariel, Duracell, Gillette, Head & Shoulders, Olay, Oral-B, Pampers, Pantene, Tide, Vicks, Wella, Whisper & Many More International Brands Over 1.3 million retail outlets. 2,333.79 346.14
BRITANNIA INDUSTRIES LTD. Biscuits, Breads, Cakes and Rusk, and Dairy products (milk, butter, cheese, ghee and dahi). Over 3.6 million retail outlets. 7,175.99 622.41
EMAMI LTD. BoroPlus, Navratna, Fair and Handsome, Zandu Balm, Mentho Plus Balm & Fast Relief Over 4 million retails. 2,030.64 471.63
GLAXOSMITHKLINE CONSUMER HEALTHCARE LTD. Horlicks, Boost, Viva, Maltova, Foodles, Crocin, Coldrex, ENO, Iodex, Sensodyne, Voltaren, Theraflu, Parodontax, Panadol, Polident and Otrivin and many more. Over 7 million retail outlets. 4,307.59 583.60
Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF) AMUL(Milk powders, Milk, Butter, Ghee, Cheese, Masti dahi, Yoghurt, Buttermilk, Chocolates, Ice-creams, Creams, Shrikhand, Paneer, Gulab jamuns, Flavoured milk, Basundi, Amul Pro brand and many more). Over 6.7 million retail outlets. 20,733.00 N/A

*All data mentioned herein are collated thru independent research from facts & figures available in public domain. The promoters of this website are exempted from any unintentional error or claims or liability whatsoever. Any & all the such content must not be duplicated or published without the prior permission of this website.

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