• Abraham Lincoln
    With public sentiment nothing can fail, without it nothing can succeed
    Abraham Lincoln,
    16th president of the United States of America
  • Charles Caleb Colton
    Imitation is the sincerest form of flattery.
    Charles Caleb Colton,
    English cleric, writer and collector
  • Steve Jobs
    Innovation distinguishes between a leader and a follower.
    Steve Jobs,
    Co-Founder, Ex-Chairman and CEO − Apple Inc
  • Sir Richard Branson
    Business opportunities are like buses, there's always another coming.
    Sir Richard Branson,
    Founder and Chairman − Virgin Group
  • Pablo Picasso
    Action is the foundational key to all success.
    Pablo Picasso,
    Spanish painter, sculptor, printmaker, ceramicist, stage designer, poet and playwright
  • Peter Drucker
    The best way to predict the future is to create it.
    Peter Drucker,
    Austrian-born American management consultant, educator, and author
  • Bill Bernbach
    Nobody counts the number of ads you run; they just remember the impression you make.
    Bill Bernbach,
    Co-founder − DDB
  • Jef I. Richards
    Creative without strategy is called 'art' Creative with strategy is called ′advertising′.
    Jef I. Richards,
    American educator, advertising and PR professor
  • David Ogilvy
    If it doesn′t sell, it isn't creative.
    David Ogilvy,
    Advertising wizard
  • Sun Tzu
    Opportunities multiply as they are seized.
    Sun Tzu,
    Chinese military general, strategist and philosopher
  • Lee Iacocca
    You can have brilliant ideas. But if you can't get them across, your ideas won't get your anywhere.
    Lee Iacocca,
    American businessman, former Chrysler chairman and Ford president
  • Warren Buffett
    It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you′ll do things differently.
    Warren Buffett,
    Chairman and CEO and largest shareholder − Berkshire Hathaway

"Through a substantive consulting, clear strategy and an effective communication, almost any idea can be transformed into a profitable business."

Anirban Chatterji

Founder & CEO

Anirban Chatterji has been part of the Indian and Middle Eastern marketing scene for close to quarter of a century.

Having handled every aspect of the advertising & media industry, corporate & brand management he has worked as the media, agency and the client.

His career spans from working for Abu Dhabi TV & Radio in the early 1990s to launching satellite TV networks in UK, Middle East & the Indian sub-continent in 2000s. From starting the first professional sports sponsorship marketing company in the early1990s to organising tri-nation Cricket Championship & marketing of TV broadcast of Cricket World Cup 2007 in the Middle East. From marketing mobile fax machines & solar powered car interior cooling systems in the early 1990s to marketing over 150 highly innovative As seen on TV home shopping products in the mid-2000s. From launching & marketing one the most innovative & decorated branded Gold products in the World (ARY Rainbow Hearts & the Rainbow Products range) in late 1990s to conceptualizing the first Pure Gold Cladded Car in mid 2000s to hosting the World's largest Gold promotion (by a single entity)- ARY Bullionaire - 28kg Gold, twice & to introducing EMI on Jewellery, Watches & Accessories purchases in 2012 in India.

Some of the key positions Anirban held during his career are: Consultant to Abu Dhabi Chamber of Commerce & Industry - Exhibition dept., Marketing Officer - Marketing Committee, Al Jazira Sports & Culture - Abu Dhabi Government, Marketing Director - Al Bustanni-Interwood, Group Marketing Director - ARY Gold Group, Founding member - ARY Digital TV Network, Director - Content & Events - ENG Group (the Advertising Concessionaires of Star TV Network, Asianet & Neo Sports in ME). Anirban has also directed, co-directed, produced, scripted and edited over 100 TV commercials, infomercials and documentaries till date.

In 2009, with close to twenty years of experience in marketing and consulting behind him, Anirban founded AnirCorp. AnirCorp is the creator of C2C - Consulting to Consumer. The first of its kind consulting service providing a comprehensive end-to-end solution in the Indian sub-continent region across industries like Advertising and Marketing, Digital, Media, Entertainment, Real Estate, FMCG, F&B, General & Luxury Retail, Jewellery, Watches & Accessories & more across services like consulting, strategy, marketing, specialised sales & marketing training, promotions & activation, events & PR management.