"Through a substantive consulting, clear strategy and an effective communication, almost any idea can be transformed into a profitable business."
Founder & CEO
Anirban Chatterji has been part of the Indian and Middle Eastern marketing scene for close to quarter of a century.
Having handled every aspect of the advertising & media industry, corporate & brand management he has worked as the media, agency and the client.
His career spans from working for Abu Dhabi TV & Radio in the early 1990s to launching satellite TV networks in UK, Middle East & the Indian sub-continent in 2000s. From starting the first professional sports sponsorship marketing company in the early1990s to organising tri-nation Cricket Championship & marketing of TV broadcast of Cricket World Cup 2007 in the Middle East. From marketing mobile fax machines & solar powered car interior cooling systems in the early 1990s to marketing over 150 highly innovative As seen on TV home shopping products in the mid-2000s. From launching & marketing one the most innovative & decorated branded Gold products in the World (ARY Rainbow Hearts & the Rainbow Products range) in late 1990s to conceptualizing the first Pure Gold Cladded Car in mid 2000s to hosting the World's largest Gold promotion (by a single entity)- ARY Bullionaire - 28kg Gold, twice & to introducing EMI on Jewellery, Watches & Accessories purchases in 2012 in India.
Some of the key positions Anirban held during his career are: Consultant to Abu Dhabi Chamber of Commerce & Industry - Exhibition dept., Marketing Officer - Marketing Committee, Al Jazira Sports & Culture - Abu Dhabi Government, Marketing Director - Al Bustanni-Interwood, Group Marketing Director - ARY Gold Group, Founding member - ARY Digital TV Network, Director - Content & Events - ENG Group (the Advertising Concessionaires of Star TV Network, Asianet & Neo Sports in ME). Anirban has also directed, co-directed, produced, scripted and edited over 100 TV commercials, infomercials and documentaries till date.
In 2009, with close to twenty years of experience in marketing and consulting behind him, Anirban founded AnirCorp. AnirCorp is the creator of C2C - Consulting to Consumer. The first of its kind consulting service providing a comprehensive end-to-end solution in the Indian sub-continent region across industries like Advertising and Marketing, Digital, Media, Entertainment, Real Estate, FMCG, F&B, General & Luxury Retail, Jewellery, Watches & Accessories & more across services like consulting, strategy, marketing, specialised sales & marketing training, promotions & activation, events & PR management.