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  • Abraham Lincoln
    With public sentiment nothing can fail, without it nothing can succeed
    Abraham Lincoln,
    16th president of the United States of America
  • Charles Caleb Colton
    Imitation is the sincerest form of flattery.
    Charles Caleb Colton,
    English cleric, writer and collector
  • Steve Jobs
    Innovation distinguishes between a leader and a follower.
    Steve Jobs,
    Co-Founder, Ex-Chairman and CEO − Apple Inc
  • Sir Richard Branson
    Business opportunities are like buses, there's always another coming.
    Sir Richard Branson,
    Founder and Chairman − Virgin Group
  • Pablo Picasso
    Action is the foundational key to all success.
    Pablo Picasso,
    Spanish painter, sculptor, printmaker, ceramicist, stage designer, poet and playwright
  • Peter Drucker
    The best way to predict the future is to create it.
    Peter Drucker,
    Austrian-born American management consultant, educator, and author
  • Bill Bernbach
    Nobody counts the number of ads you run; they just remember the impression you make.
    Bill Bernbach,
    Co-founder − DDB
  • Jef I. Richards
    Creative without strategy is called 'art' Creative with strategy is called ′advertising′.
    Jef I. Richards,
    American educator, advertising and PR professor
  • David Ogilvy
    If it doesn′t sell, it isn't creative.
    David Ogilvy,
    Advertising wizard
  • Sun Tzu
    Opportunities multiply as they are seized.
    Sun Tzu,
    Chinese military general, strategist and philosopher
  • Lee Iacocca
    You can have brilliant ideas. But if you can't get them across, your ideas won't get your anywhere.
    Lee Iacocca,
    American businessman, former Chrysler chairman and Ford president
  • Warren Buffett
    It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you′ll do things differently.
    Warren Buffett,
    Chairman and CEO and largest shareholder − Berkshire Hathaway

Advertising & Communication

 He serenades you each day; in bits and pieces. He waits patiently for you while you watch your favourite soap on television. And in the ad breaks he makes the most of every moment. Are you wondering if this is your dream man? Let's burst the bubble at the beginning. No, we're not talking about a real man. We're discussing the typical 30-second advertisement on television.

He serenades you each day; in bits and pieces. He waits patiently for you while you watch your favourite soap on television. And in the ad breaks he makes the most of every moment. Are you wondering if this is your dream man? Let′s burst the bubble at the beginning. No, we′re not talking about a real man. We're discussing the typical 30-second advertisement on television.

There is no dearth of highly creative, funny and even endearing communication across media, on the radio, newspaper, magazine or even as you drive by on the highway, but the problem is that the human brain gets distracted very, very easily.

An advertisement (TVC, in particular) needs to be watched at least 4 times before it makes an impression on you. But there is no guarantee that after watching your audio-visual communication or any other communication that the viewer is going to step out of her comfort zone and make a purchase.

As a marketer, what exactly are you looking for when creating communication for your brand product? How do you target a consumer's who′s having a hard time concentrating? The answer is a single word − Effective communication.

Creating effective communication is most imperative. It doesn′t matter which generation you are in and it doesn′t matter what generation you′re talking to.

C2C, AnirCorp′s patent offering, helps you chalk out an effective solution to your advertising woes. - So while your product is flying off the shelf, the effective yet catchy communication is raking in the awards.







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