Advertising & Communication
He serenades you each day; in bits and pieces. He waits patiently for you while you watch your favourite soap on television. And in the ad breaks he makes the most of every moment. Are you wondering if this is your dream man? Let′s burst the bubble at the beginning. No, we′re not talking about a real man. We're discussing the typical 30-second advertisement on television.
There is no dearth of highly creative, funny and even endearing communication across media, on the radio, newspaper, magazine or even as you drive by on the highway, but the problem is that the human brain gets distracted very, very easily.
An advertisement (TVC, in particular) needs to be watched at least 4 times before it makes an impression on you. But there is no guarantee that after watching your audio-visual communication or any other communication that the viewer is going to step out of her comfort zone and make a purchase.
As a marketer, what exactly are you looking for when creating communication for your brand product? How do you target a consumer's who′s having a hard time concentrating? The answer is a single word − Effective communication.
Creating effective communication is most imperative. It doesn′t matter which generation you are in and it doesn′t matter what generation you′re talking to.
C2C, AnirCorp′s patent offering, helps you chalk out an effective solution to your advertising woes. - So while your product is flying off the shelf, the effective yet catchy communication is raking in the awards.